The Milwaukee Chili Bowl is a tasty annual event where top restaurants and chefs come to compete. For Milwaukee’s 14th annual Chili Bowl the goal was to create a bold and exiting brand identity with an emphasis on fun. To help accomplish this a bright color palette was chosen and playful illustrations were made. For the logo, inspiration was pulled from Super Bowl logos in order to play up the Chili Bowl name and the spirt of the competition.
After completing the style guide, event logo, illustrations, and postcard I was given the opportunity to step into the role of art director. As art director I gave the designer/production artist direction on the billboard, web ad and Instagram as well as oversaw the completion of each.